The brand Avalon™ came about in 2004 where our founder wanted a meaningful name for its pioneer product, a detoxification supplement made from 100% pure Aloe Vera extract. Aloe Vera is known as the “Elixir of Life” for its medicinal and healing properties way back in history, especially during war times to treat wounded soldiers and even the Egyptian Queen Cleopatra used Aloe Vera in her daily skin treatments.
While searching for inspiration, our founder chanced upon the story of King Arthur where after fighting Mordred at the Battle of Camlann he was taken to the Island of Avalon to recover from his wounds. There and then, he had decided to use Avalon™ as the brand as he perceived the Island of Avalon to signify land of healing, which corresponded to the healing properties of Aloe Vera.
In modern days, representation of healing is no longer manifested on physical wound but as well as inner healing for one to regain confidence. Avalon™ under its brand now carries a line of Detoxification, Slimming & Beauty products for consumers who wants to feel good on the inside and look great on the outside.
Avalon™ products are developed based on a combination of state-of-the-art technology and expert knowledge in functional food, more importantly products that are safe, natural and effective.